For start-ups looking to get smart about growth.

Leverage exceptional copy-writing to increase your conversion rates by 23%.

We write high-converting copy for start-ups, so they don’t have to.

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It was a beautiful, late autumn afternoon five years ago. Two young and hungry entrepreneurs had both dropped out of the same college to pursue their dreams as a founder. They shared many of the same attributes. They were driven, personable and competitive. They saw nothing but success in their future.Recently, both men crossed paths again at a founder's event in the Bay Area.They were still very similar people. Ambitious and loved building their start-up, which took up most of their time.But there was a difference.One of them was struggling to hit revenue targets and gain customers for their start-up. The other had sold his company and was starting the next.What made the differenceHave you ever wondered what can make such a difference in business? It isn’t intelligence, work ethic or the market. It’s not that one person is better than the other.The difference lies in how each person tells their story to the world.And that is why you are reading this today. To understand the power of communicating your story to your customer, in the most comprehensive way. A great founder understands that building great products is important. But telling the world how great they are is just as important.Many founders make the mistake of assuming that great products will sell themselves. But not everyone is as smart as they are and will get it straight away. In a noisy world, it's important to stand out and grab readers' attention. You must then keep their attention while convincing them how your product can make their life easier.The CEO of Slack summed this up in a famous memo released before their launch, “We don’t sell saddles here”. The memo explains, that if you’re a company selling saddles, you shouldn’t talk about how great your saddles are in comparison to the rest. Instead, highlight the lifestyle of horse riding and the positive impact it can have on you. That way, you’ll attract your target audience and when they need one, they’ll buy a saddle through you.Great founders understand two things:1. They’re not selling saddles.2. They can’t do it alone and must hire the best talent.Founders must build great products, lead top-quality talent and bang the drum for their company.A writing agency unlike any other.Lemon Leverage is a unique writing agency, obsessed with understanding our client's brands. We produce exceptional copy to tell their story in the most comprehensive way.We don’t cut and paste templates for different clients. As entrepreneurs first, we understand how start-ups work. We take the time to understand your specific brand and what makes it unique. We then sell your story for you so you can focus on being a founder.We’re your very own in-house creative. Without the usual costs or management issues.Copywriting is a superpower.Everything starts with great copy. Every business needs to have a clear message to succeed. How well you write your copy can be the difference between success and failure.About the two entrepreneurs I mentioned earlier: what made their lives in business so different?Copy-writing. Exceptional copy and its application to sell a product.Working with us in an investment in your company's growth. We will bring your website to life through high-converting copy.Sincerely,
Tom Scourfield
Founder.

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The Vision:

Your all-in-one agency copy-writing solution.

Let us sell your brand in the most compelling way, so you don't have to.We'll write and test website copy frameworks tailored to your brand, then scale what works.Increase your conversion rate and achieve your revenue goals faster.

Tom Scourfield

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